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Consumer Behavior
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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives
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From Cotton to Clothing: Unpacking Sustainability in the Fashion Industry
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Year
Spring 2019
1
Spring 2021
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School
Emory College
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Laney Graduate School
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Department
Business
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Interdisciplinary Studies in Society and Culture
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Degree
B.A.
1
Ph.D.
1
Submission Type
Dissertation
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Honors Thesis
1
Research Field
Business Administration, Marketing
2
Sustainability
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Business Administration, Management
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Committee
Deric Shannon, Emory University
1
Doug Bowman, Emory University
1
Jag Sheth, Emory University
1
Kim Loudermilk, Emory University
1
Morgan Ward, Emory University
1
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Keyword
Consumer Behavior
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Branding
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Corporation Social Responsibility
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Marketing
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Marketing Strategy
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