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Construal-Level Theory
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Using Social Marketing to Address Gender-Based Violence in the Workplace: Qualitative Evaluation of CARE’s #ThisIsNotWorking Campaign
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Year
Spring 2019
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School
Rollins School of Public Health
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Department / Specialty
Behavioral Sciences and Health Education
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Degree
M.P.H.
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Submission Type
Master's Thesis
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Business Administration, Marketing
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Health Sciences, Public Health
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Psychology, Behavioral Sciences
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Committee
Elizabeth Walker, Emory University
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Melissa Taylor , Emory University
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Keyword
Construal-Level Theory
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Gender-based violence
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International advocacy
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Social marketing
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