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Brand Architecture
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Essays on Brand Architecture and Individual Brand Performance
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Year
2010
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School
Laney Graduate School
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Department
Business
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Degree
PhD
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Submission Type
Dissertation
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Research Field
Business Administration, Marketing
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Committee
Bowman, Doug, Emory University
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Jap, Sandy, Emory University
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Tripathi, Manish, Emory University
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Venkataraman, Sriram, Emory University
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Keyword
Brand Architecture
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