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Brand Architecture
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1.
Essays on Brand Architecture and Individual Brand Performance
Student Name:
Viswanathan, Vijaymahadev
Date Uploaded:
08/28/2018
Research Field:
Business Administration, Marketing
Department:
Business
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Year
2010
1
School
Laney Graduate School
1
Department
Business
1
Degree
PhD
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Submission Type
Dissertation
1
Research Field
Business Administration, Marketing
1
Committee
Bowman, Doug, Emory University
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Jap, Sandy, Emory University
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Tripathi, Manish, Emory University
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Venkataraman, Sriram, Emory University
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Keyword
Brand Architecture
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