Index Catalog // Emory Theses and Dissertations

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Filtering by: Year Spring 2020 Keyword Online Word of Mouth (WOM) Submission Type Dissertation

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1. Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

Student Name:: Mosley, Buffy
Date Uploaded:: 03/31/2020
Research Field:: Business Administration, Marketing
Department:: Business