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2016
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Keyword
synergy
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Essays on Brand Competition
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Year
2016
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School
Laney Graduate School
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Business
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PhD
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Dissertation
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Business Administration, Marketing
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Arbatskaya, Maria, Emory University
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Bowman, Doug, Emory University
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Sheth, Jagdish, Emory University
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Markov chain
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brand architecture
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