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PhD
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branding
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Essays on Brand Competition
The Role of Online Word-of-Mouth in Brand Strategy
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Year
2016
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School
Laney Graduate School
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Department
Business
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Degree
PhD
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Dissertation
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Business Administration, Marketing
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Economics, Commerce-Business
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Arbatskaya, Maria, Emory University
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Bowman, Doug, Emory University
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Lewis, Michael , Emory University
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Martin, Gregory, Emory University
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Moe, Wendy, University of Maryland
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branding
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Markov chain
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advertising
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brand architecture
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