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Filtering by: Committee Wes Longhofer, Emory University Remove constraint Committee: Wes Longhofer, Emory University

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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives

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Year

Spring 20211

School

Laney Graduate School1

Department / Specialty

Business1

Degree

Ph.D.1

Submission Type

Dissertation1

Research Field

Business Administration, Management1
Business Administration, Marketing1
Sustainability1

Committee

Doug Bowman, Emory University1
Jag Sheth, Emory University1
Morgan Ward, Emory University1
Sandy Jap, Emory University1
Wes Longhofer, Emory University[remove]1

Keyword

Branding1
Consumer Behavior1
Corporation Social Responsibility1
Marketing Strategy1
Sustainability1

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