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Committee
Tripathi, Manish, Emory University
删除限定条件 Committee: Tripathi, Manish, Emory University
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1.
MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
Student Name:
Lin, Chen
Date Uploaded:
08/28/2018
Research Field:
Business Administration, Marketing
Department or Specialty:
Business
2.
Essays on Brand Architecture and Individual Brand Performance
Student Name:
Viswanathan, Vijaymahadev
Date Uploaded:
08/28/2018
Research Field:
Business Administration, Marketing
Department or Specialty:
Business
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Year
2010
1
2012
1
School
Laney Graduate School
2
Department / Specialty
Business
2
Degree
PhD
2
Submission Type
Dissertation
2
Research Field
Business Administration, Marketing
2
Committee
Bowman, Doug, Emory University
2
Tripathi, Manish, Emory University
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2
Jap, Sandy, Emory University
1
Lewis, Mike, Emory University
1
Venkataraman, Sriram, Emory University
1
Keyword
Brand Architecture
1
Branding
1
Latent Trait
1
Media Consumption
1
Multi-Category/Multi-Channel Choice
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