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Ryan Hamilton, Emory University
Eliminar la restricciónCommittee: Ryan Hamilton, Emory University
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1.
Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media
Student Name:
Mosley, Buffy
Date Uploaded:
03/31/2020
Research Field:
Business Administration, Marketing
Department or Specialty:
Business
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Year
Spring 2020
1
School
Laney Graduate School
1
Department / Specialty
Business
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Degree
Ph.D.
1
Submission Type
Dissertation
1
Research Field
Business Administration, Marketing
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Committee
David Schweidel, Emory University
1
Michelle Andrews, Emory University
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Panagiotis Adamopoulos, Emory University
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Ryan Hamilton, Emory University
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1
Keyword
Consumer Engagement
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Online Word of Mouth (WOM)
1
Social Media
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