Index Catalog // Emory Theses and Dissertations

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筛选: Committee Panagiotis Adamopoulos, Emory University Subfield sim Marketing

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Two Essays on Brand Marketing Communication on Social Media

About this Dissertation
Student Name:	Ha, Jihyeon
Date Uploaded:	03/25/2024
Research Field:	Business Administration, Marketing
Department:	Business

Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies

About this Dissertation
Student Name:	Kim, Suh Yeon
Date Uploaded:	07/10/2020
Research Field:	Business Administration, Marketing
Department:	Business

Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

About this Dissertation
Student Name:	Mosley, Buffy
Date Uploaded:	03/31/2020
Research Field:	Business Administration, Marketing
Department:	Business