Filtering by: Committee Moe, Wendy, University of Maryland Remove constraint Committee: Moe, Wendy, University of Maryland Committee Schweidel, David A, Emory University Remove constraint Committee: Schweidel, David A, Emory University Degree PhD Remove constraint Degree: PhD Keyword advertising Remove constraint Keyword: advertising Keyword marketing Remove constraint Keyword: marketing Keyword online word-of-mouth Remove constraint Keyword: online word-of-mouth