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Michelle Andrews, Emory University
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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry
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Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media
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The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification
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Spring 2020
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Spring 2022
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Laney Graduate School
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Business
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Ph.D.
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Dissertation
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Business Administration, Marketing
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Committee
Michelle Andrews, Emory University
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David Schweidel, Emory University
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Inyoung Chae, Emory University
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Michael Lewis, Emory University
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Mike Lewis, Emory University
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Bayesian Methods
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