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Lewis, Michael , Emory University
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Risultati della ricerca
Essays on Counter-Marketing and the Role of Brands
Brand Deployment Consistency and Market Share
The Role of Online Word-of-Mouth in Brand Strategy
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Year
2014
2
2016
1
School
Laney Graduate School
3
Department
Business
3
Degree
PhD
2
MS
1
Submission Type
Dissertation
2
Master's Thesis
1
Research Field
Business Administration, Marketing
3
Committee
Lewis, Michael , Emory University
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3
Bowman, Doug, Emory University
2
Martin, Gregory, Emory University
1
Moe, Wendy, University of Maryland
1
Schweidel, David A, Emory University
1
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Keyword
Branding
2
Counter-Markteing
1
Tobacco Industry
1
advertising
1
branding
1
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Keywords
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