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Lewis, Michael , Emory University
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1.
Essays on Counter-Marketing and the Role of Brands
Student Name:
Wang, Yanwen
Date Uploaded:
08/28/2018
Research Field:
Business Administration, Marketing
Department:
Business
2.
Brand Deployment Consistency and Market Share
Student Name:
Antonio, Harry
Date Uploaded:
08/28/2018
Research Field:
Business Administration, Marketing
Department:
Business
3.
The Role of Online Word-of-Mouth in Brand Strategy
Student Name:
Fossen, Beth Leeann
Date Uploaded:
08/28/2018
Research Field:
Business Administration, Marketing
Department:
Business
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Laney Graduate School
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Committee
Lewis, Michael , Emory University
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Bowman, Doug, Emory University
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Martin, Gregory, Emory University
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Moe, Wendy, University of Maryland
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Schweidel, David A, Emory University
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