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Filtering by: Committee Doug Bowman, Emory University Remove constraint Committee: Doug Bowman, Emory University

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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives

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Year

Spring 20211

School

Laney Graduate School1

Department

Business1

Degree

Ph.D.1

Submission Type

Dissertation1

Research Field

Business Administration, Management1
Business Administration, Marketing1
Sustainability1

Committee

Doug Bowman, Emory University[remove]1
Jag Sheth, Emory University1
Morgan Ward, Emory University1
Sandy Jap, Emory University1
Wes Longhofer, Emory University1

Keyword

Branding1
Consumer Behavior1
Corporation Social Responsibility1
Marketing Strategy1
Sustainability1

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