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David A. Schweidel, Emory University
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Two Essays on Brand Marketing Communication on Social Media
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The Dynamics of Textual Content on Social Media
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Year
Spring 2019
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Spring 2024
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School
Laney Graduate School
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Department
Business
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Ph.D.
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Dissertation
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Business Administration, Marketing
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Committee
David A. Schweidel, Emory University
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Inyoung Chae, Emory University
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Jagdish Sheth, Emory University
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Kunpeng Zhang, University of Maryland
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Panagiotis Adamopoulos, Emory University
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Machine Learning
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Social Media
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