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Bowman, Douglas , Emory University
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Trends in Consumer Research Literature: A Historical Analysis
Essays on Online Word of Mouth
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Spring 2018
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Spring 2019
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School
Laney Graduate School
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Department / Specialty
Business
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Business Administration, Marketing
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Bowman, Douglas , Emory University
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Hamilton, Ryan , Emory University
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Sheth, Jagdish , Emory University
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Sheth, Jagdish, Emory University
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Swaminathan, Anand, Emory University
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Textual Analysis
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Topic Modeling
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competitor reviews
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management response
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online word of mouth
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