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Bharadwaj, Sundar, Emory University
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Essays on Sustainability, Marketing Capability, and Firm Performance
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Essays on Bankruptcy-Induced Exits and Market Outcomes
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Essays on Deceptive Marketing Strategies
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Sources of Brand Decline
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Essays on Business-to-Business (B2B) Marketing Network and Firm Value
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2009
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2012
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School
Laney Graduate School
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Business
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PhD
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Dissertation
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Business Administration, Marketing
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Business Administration, General
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Economics, Finance
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Committee
Bharadwaj, Sundar, Emory University
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5
Hamilton, Ryan, Emory University
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Sheth, Jagdish, Emory University
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Srivastava, Raj, Emory University
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Barsalou, Lawrence, Emory University
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Business-to-Business Network
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Firm Value
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Marketing
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Word-of-Mouth
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automobile industry
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