Index Catalog // Tesis y Disertaciones Electrónicas de Emory

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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry

About this Dissertation
Student Name:	Jo, Wooyong
Date Uploaded:	03/14/2022
Research Field:	Business Administration, Marketing
Department:	Business

Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

About this Dissertation
Student Name:	Mosley, Buffy
Date Uploaded:	03/31/2020
Research Field:	Business Administration, Marketing
Department:	Business

The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification

About this Dissertation
Student Name:	Han, Zhe
Date Uploaded:	06/23/2019
Research Field:	Business Administration, Marketing
Department:	Business