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Committee chair name sim
Bowman, Doug, Emory University
Cancella il filtro Committee chair name sim: Bowman, Doug, Emory University
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MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
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Essays on Brand Competition
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Brand Deployment Consistency and Market Share
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Essays on Brand Architecture and Individual Brand Performance
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Year
2010
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2012
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2014
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2016
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School
Laney Graduate School
4
Department / Specialty
Business
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Degree
PhD
3
MS
1
Submission Type
Dissertation
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Master's Thesis
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Research Field
Business Administration, Marketing
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Economics, Commerce-Business
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Committee
Bowman, Doug, Emory University
4
Tripathi, Manish, Emory University
2
Arbatskaya, Maria, Emory University
1
Jap, Sandy, Emory University
1
Lewis, Michael , Emory University
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Branding
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Brand Architecture
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Latent Trait
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Markov chain
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Media Consumption
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