Index Catalog // Emory Theses and Dissertations

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Filtering by: Department Business Remove constraint Department: Business Research Field Business Administration, Marketing Remove constraint Research Field: Business Administration, Marketing School Laney Graduate School Remove constraint School: Laney Graduate School

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Two Essays on Brand Marketing Communication on Social Media

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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry

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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives

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Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies

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Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

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The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification

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Trends in Consumer Research Literature: A Historical Analysis

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The Dynamics of Textual Content on Social Media

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MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS

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Essays on Sustainability, Marketing Capability, and Firm Performance

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