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Keyword
- Ambidexterity1
- Branding1
- Business Value of IT1
- Counter-Markteing1
- Identity1
- India1
- Information Technology1
- Intangible Business Value1
- Markov chain1
- Mergers and Acquisitions1
- Tobacco Industry1
- automobile industry1
- bankruptcy1
- brand architecture1
- brand equity1
- brand loyalty1
- branded house1
- branding1
- cause-related marketing1
- change detection1