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Keyword
- Branding3
- Brand Architecture1
- Counter-Markteing1
- Latent Trait1
- Markov chain1
- Media Consumption1
- Multi-Category/Multi-Channel Choice1
- New Media1
- Random Coefficient Logit1
- Seemingly Disparate Categories1
- Tobacco Industry1
- Underlying Processes1
- brand architecture1
- brand equity1
- brand loyalty1
- branded house1
- branding1
- change detection1
- co-brands1
- coalition loyalty program1