« Previous
Next »
Keyword
- Branding2
- Brand Architecture1
- Latent Trait1
- Markov chain1
- Media Consumption1
- Multi-Category/Multi-Channel Choice1
- New Media1
- Random Coefficient Logit1
- Seemingly Disparate Categories1
- Underlying Processes1
- brand architecture1
- brand equity1
- brand loyalty1
- branded house1
- branding1
- co-brands1
- commonality effects1
- competitive effects1
- complementary effects1
- consumer packaged goods1