Understanding Review Hijacking on Amazon Through Variation Listings: The ABCD's of The Bountiful Company
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Two Essays on Brand Marketing Communication on Social Media
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GlossiSHARE: How a Company Went from Selling Blush to Being the Cool-Girl’s Best Friend
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A Class Matter: Exploring Signals of Socioeconomic Class within Egyptian and Lebanese Advertising from 2000-2022
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From Conception to First Bite: The Intersection of Food and Technology When Launching a Fast-Casual Restaurant
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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry
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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives
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Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies
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Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media
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The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification