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Two Essays on Brand Marketing Communication on Social Media
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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry
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Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives
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Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies
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Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media
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The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification
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Two Essays on Content Engineering with Unstructured Data: Business Insights from User-Generated Content
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The Dynamics of Textual Content on Social Media
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MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
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Essays on Sustainability, Marketing Capability, and Firm
Performance
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