Index Catalog // Tesis y Disertaciones Electrónicas de Emory

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Filtrado por: Research Field Business Administration, Marketing School Laney Graduate School

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Two Essays on Brand Marketing Communication on Social Media

Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications i...

Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perc...

Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal I...

Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Socia...

The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gami...

Trends in Consumer Research Literature: A Historical Analysis

Two Essays on Content Engineering with Unstructured Data: Business Insights from User-...

The Dynamics of Textual Content on Social Media

MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS