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Counter-Markteing
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Essays on Counter-Marketing and the Role of Brands
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Year
2014
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School
Laney Graduate School
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Department
Business
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Degree
PhD
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Submission Type
Dissertation
1
Research Field
Business Administration, Marketing
1
Committee
Bowman, Doug, Emory University
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Lewis, Michael , Emory University
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Sheth, Jagdish, Emory University
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Singh, Vishal, New York University
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Waller, Lance, Emory University
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Keyword
Branding
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Counter-Markteing
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Tobacco Industry
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