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Business-to-Business Network
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Essays on Business-to-Business (B2B) Marketing Network and Firm Value
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Year
2010
1
School
Laney Graduate School
1
Department
Business
1
Degree
PhD
1
Submission Type
Dissertation
1
Research Field
Business Administration, Marketing
1
Committee
Bharadwaj, Sundar, Emory University
1
Hamilton, Ryan, Emory University
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Srivastava, Raj, Emory University
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Keyword
Business-to-Business Network
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1
Firm Value
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Word-of-Mouth
1