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Branding
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GlossiSHARE: How a Company Went from Selling Blush to Being the Cool-Girl’s Best Friend
Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perc...
Essays on Counter-Marketing and the Role of Brands
Brand Deployment Consistency and Market Share
Essays on Brand Architecture and Individual Brand Performance
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2014
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School
Laney Graduate School
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Emory College
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Business
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Bowman, Doug, Emory University
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Lewis, Michael , Emory University
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Doug Bowman, Emory University
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Dr. Dan Sinykin, Emory University
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Dr. Kim Loudermilk, Emory University
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Brand Architecture
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