Index Catalog // Emory Theses and Dissertations

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1. Two Essays on Brand Marketing Communication on Social Media

Student Name:: Ha, Jihyeon
Date Uploaded:: 03/25/2024
Research Field:: Business Administration, Marketing
Department:: Business

2. Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry

Student Name:: Jo, Wooyong
Date Uploaded:: 03/14/2022
Research Field:: Business Administration, Marketing
Department:: Business

3. Can Sustainability & Marketing Co-Exist? An Empirical Exploration of Consumer Perceptions and Brand Challenges with Sustainable Initiatives

Student Name:: Wallach, Karen Anne
Date Uploaded:: 03/24/2021
Research Field:: Sustainability, Business Administration, Management, and Business Administration, Marketing
Department:: Business

4. Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies

Student Name:: Kim, Suh Yeon
Date Uploaded:: 07/10/2020
Research Field:: Business Administration, Marketing
Department:: Business

5. Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media

Student Name:: Mosley, Buffy
Date Uploaded:: 03/31/2020
Research Field:: Business Administration, Marketing
Department:: Business

6. The Role of Dynamic Incentives in Customer Engagement: Applications in Gaming and Gamification

Student Name:: Han, Zhe
Date Uploaded:: 06/23/2019
Research Field:: Business Administration, Marketing
Department:: Business

7. Trends in Consumer Research Literature: A Historical Analysis

Student Name:: Zeng, Zhu
Date Uploaded:: 04/17/2019
Research Field:: Business Administration, Marketing
Department:: Business

8. The Dynamics of Textual Content on Social Media

Student Name:: Zhong, Ning
Date Uploaded:: 04/04/2019
Research Field:: Business Administration, Marketing
Department:: Business

9. MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS

Student Name:: Lin, Chen
Date Uploaded:: 08/28/2018
Research Field:: Business Administration, Marketing
Department:: Business

10. Essays on Sustainability, Marketing Capability, and Firm Performance

Student Name:: Rodriguez, Omar
Date Uploaded:: 08/28/2018
Research Field:: Business Administration, Marketing
Department:: Business