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PhD
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Branding
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Essays on Counter-Marketing and the Role of Brands
Essays on Brand Architecture and Individual Brand Performance
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2010
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2014
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School
Laney Graduate School
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Department / Specialty
Business
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Degree
PhD
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Dissertation
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Business Administration, Marketing
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Bowman, Doug, Emory University
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Jap, Sandy, Emory University
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Lewis, Michael , Emory University
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Sheth, Jagdish, Emory University
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Singh, Vishal, New York University
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Brand Architecture
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Counter-Markteing
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Tobacco Industry
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