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Two Essays on Brand Marketing Communication on Social Media
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Artificial Intelligence and the Future of Work: Empirical Studies in Occupational Outlook and Firm Performance
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Studying User Behavior in Digital Platforms
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Essays on Customer Management in Upscale Retailing: Empirical Applications of Causal Inference and Machine Learning Techniques to the Study of Product Customization and Omni-Channel Strategies
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Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Social Media
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