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Inyoung Chae, Emory University
删除限定条件 Committee: Inyoung Chae, Emory University
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Two Essays on Brand Marketing Communication on Social Media
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Essays on Live Streaming Media and Sponsorship Opportunities: Empirical Applications in the Video Game Industry
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Year
Spring 2022
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Spring 2024
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School
Laney Graduate School
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Department / Specialty
Business
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Degree
Ph.D.
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Submission Type
Dissertation
2
Research Field
Business Administration, Marketing
2
Committee
Inyoung Chae, Emory University
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2
David A. Schweidel, Emory University
1
Kunpeng Zhang, University of Maryland
1
Michael Lewis, Emory University
1
Michelle Andrews, Emory University
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Keyword
Digital Marketing
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Influencer Marketing
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Live Streaming Media
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Machine Learning
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Social Media
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