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David Schweidel, Emory University
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The Informativeness of Dark Data for Future Firm Performance
Measuring Consumers’ Emotional Engagement via Firm and User Generated Content on Socia...
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Spring 2020
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Spring 2023
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Laney Graduate School
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Business
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Ph.D.
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Dissertation
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Business Administration, Accounting
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Business Administration, Marketing
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Committee
David Schweidel, Emory University
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Isabella Grabner, WU Vienna
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Karen Sedatole, Emory University
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Kristy Towry, Emory University
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Michelle Andrews, Emory University
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Consumer Engagement
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Online Word of Mouth (WOM)
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Social Media
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aggregate employee sentiment
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dark data
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