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MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
1 di 7
From Compassion to Satisfaction: Examining the Relationship
between Routines that Facilitate Compassion and Quality of
Service
2 di 7
Essays on Brand Competition
3 di 7
Understanding Customer Dynamics in a Data-rich Environment
4 di 7
Essays on Counter-Marketing and the Role of Brands
5 di 7
Brand Deployment Consistency and Market Share
6 di 7
Essays on Brand Architecture and Individual Brand
Performance
7 di 7