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Bowman, Doug, Emory University
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Risultati della ricerca
MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
From Compassion to Satisfaction: Examining the Relationship between Routines that Faci...
Essays on Brand Competition
Understanding Customer Dynamics in a Data-rich Environment
Essays on Counter-Marketing and the Role of Brands
Brand Deployment Consistency and Market Share
Essays on Brand Architecture and Individual Brand Performance
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Year
2012
2
2014
2
2016
2
2010
1
School
Laney Graduate School
7
Department
Business
7
Degree
PhD
6
MS
1
Submission Type
Dissertation
6
Master's Thesis
1
Research Field
Business Administration, Marketing
6
Business Administration, Management
1
Economics, Commerce-Business
1
Health Sciences, Health Care Management
1
Committee
Bowman, Doug, Emory University
[remove]
7
Sheth, Jagdish, Emory University
3
Lewis, Michael , Emory University
2
Tripathi, Manish, Emory University
2
Arbatskaya, Maria, Emory University
1
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Keyword
Branding
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Brand Architecture
1
Compassion
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Counter-Markteing
1
Healthcare
1
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Keywords
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