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Bowman, Doug, Emory University
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MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
From Compassion to Satisfaction: Examining the Relationship between Routines that Faci...
Essays on Brand Competition
Understanding Customer Dynamics in a Data-rich Environment
Essays on Counter-Marketing and the Role of Brands
Brand Deployment Consistency and Market Share
Essays on Brand Architecture and Individual Brand Performance
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Laney Graduate School
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Committee
Bowman, Doug, Emory University
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7
Sheth, Jagdish, Emory University
3
Lewis, Michael , Emory University
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Tripathi, Manish, Emory University
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Arbatskaya, Maria, Emory University
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