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Committee
Bowman, Doug, Emory University
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MODELING COMPLEX DECISIONS UNDER MULTIPLE CONSUMPTION SCENARIOS
From Compassion to Satisfaction: Examining the Relationship between Routines that Faci...
Essays on Brand Competition
Understanding Customer Dynamics in a Data-rich Environment
Essays on Counter-Marketing and the Role of Brands
Brand Deployment Consistency and Market Share
Essays on Brand Architecture and Individual Brand Performance
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Year
2012
2
2014
2
2016
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2010
1
School
Laney Graduate School
7
Department / Specialty
Business
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Degree
PhD
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MS
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Submission Type
Dissertation
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Master's Thesis
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Research Field
Business Administration, Marketing
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Business Administration, Management
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Economics, Commerce-Business
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Health Sciences, Health Care Management
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Committee
Bowman, Doug, Emory University
[remove]
7
Sheth, Jagdish, Emory University
3
Lewis, Michael , Emory University
2
Tripathi, Manish, Emory University
2
Arbatskaya, Maria, Emory University
1
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Branding
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Brand Architecture
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Compassion
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Counter-Markteing
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Healthcare
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